THE EXPERIENCE
We collaborated with Olaplex to create a dazzling two-day popup at The Grove in Los Angeles over the highly anticipated Oscar's Weekend. We offered on-site dry styling with Olaplex products, a red carpet experience, and an exclusive photo moment for our guests. Our glamorous, gold popup drove both awareness and sales for the brand, all while directing attendees to the Sephora location at The Grove for amazing deals on Olaplex products.
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