We helped launch Supergoop's "Every. Single. Day" campaign, headlined by the debut of their "Every Single Face" sunscreen, taking over the iconic Soho News Stand on Prince St. The innovative pop-up and campaign generated headlines and achieved record-breaking engagement across Supergoop's social, digital, and press platforms, while simultaneously setting sales records at targeted brand stores near the activation. Designed with sustainability and versatility in mind, The Sunshine Shack, from snowy Aspen to sunny Coachella and a NYC newsstand takeover, has left an impact with its easy assembly and reassembly process, now making its way across various cities nationwide.